Reputation engine: reviews on autopilot

Connect Google Business Profile, store the review link once, automate the ask at the moment of peak happiness, and handle every review that lands.

1. 1

   Connect Google Business Profile

   Settings, then Integrations: connect the Google account that manages the GBP listing. This unlocks review monitoring and GBP messaging features.

2. 2

   Store the review link as a custom value

   Grab the direct "leave a review" short link from your GBP dashboard and save it as the custom value review_link. Every request message references {{custom_values.review_link}}.

3. 3

   Automate the request at the right moment

   Trigger the review workflow when the deal moves to Won or the job-complete tag lands: wait one day, send an SMS and an email asking for the review. Use the Review Request prompt in the library for the full build.

4. 4

   Ask only the happy path at scale

   If you run a satisfaction check first (thumbs up or down), route thumbs-down to a private feedback form and a manager alert instead of the public link. Never suppress or gate dishonestly; just route unhappy customers to a human first.

5. 5

   Reply to everything

   In the Reputation tab, reply to every review within a week: thank the positives specifically, address negatives calmly with a path offline. Use the Review Reply prompt in the library for on-brand drafts.

6. 6

   Watch the velocity

   A steady drip of reviews beats a burst. Reputation dashboards show request-to-review conversion; tune the timing and copy if requests are not landing.