The quiz funnel that sorts your leads for you

A "Which X are you?" or "What is your score?" quiz captures leads at far higher rates than a plain form, and every answer segments the follow-up.

1. 1

   Pick a question people want answered

   The quiz works when the RESULT is the lead magnet: "What is your marketing grade?", "Which package fits your event?". Curiosity does the converting.

2. 2

   Write 5 to 7 questions max

   Each question should be easy, engaging, and diagnostically useful to YOU. Every answer maps to a segment or score you will actually use.

3. 3

   Build it in the survey builder

   Use GHL surveys with logic and scoring (or a quiz-style multi-step form). Capture email before revealing the result; that is the exchange.

4. 4

   Write results worth reading

   Two or three result buckets, each with a genuinely useful writeup and ONE next step matched to the bucket (book a call, grab the guide, see the package).

5. 5

   Segment the follow-up

   Tag by result bucket and branch the nurture: what the "Beginner" bucket needs to hear differs from the "Ready to scale" bucket. Same product, different doors.

6. 6

   Place it everywhere warm

   Bio links, email signatures, thank-you pages, social posts. Quizzes travel because sharing your result is fun.