Lead magnets that start the sale, not the archive
Deliver the download instantly, then bridge from the freebie to the next step with a short nurture that treats the magnet as chapter one, not the end.
- 1
Match the magnet to the offer
The best magnet is a fast win on the exact problem your paid thing solves completely. A checklist that helps them DIY a corner of it sells the done-for-you whole.
- 2
Build the two-page funnel
Opt-in page (headline on the outcome, form with name, email, phone) and a thank-you page that says the download is on its way AND introduces the next step.
- 3
Deliver by email and SMS
Instant email with the file link, instant SMS confirming it sent ("Check your inbox for the guide; reply here with any question"). The SMS opens the conversation channel.
- 4
Bridge with a short nurture
Over the next five days: one implementation tip, one common mistake, one proof story, one soft invitation to the call. The Lead Magnet Nurture prompt writes it all.
- 5
Tag the topic
Tag by which magnet they took (lm-pricing-guide); it tells you what they care about, which shapes every later message.
- 6
Watch download-to-conversation rate
Downloads are vanity; replies and bookings are the metric. If the nurture starts no conversations, rewrite the bridge, not the magnet.
Do it with Claude
Claude checks the funnel end to end after a test opt-in: contact created, tag applied, email delivered, SMS sent, nurture enrolled, all through MCP reads.
Watch out for
- Delivering the file and going silent; the money is in the bridge.
- A magnet on a topic unrelated to what you sell, attracting an audience that never buys.