Funnel launch checklist
Ship a funnel that captures, converts, and complies: the page, the form or calendar, the thank-you step, policy pages, mobile rendering, and tracking, verified before traffic hits it.
- 1
Structure: three steps minimum
Sites, then Funnels, then New Funnel. Landing page with one job and one CTA, a thank-you page that sets the next expectation, and privacy policy plus terms pages linked in the footer (A2P registration checks for these).
- 2
Embed the capture element
Drop in the form or calendar built earlier. One page, one conversion action: a page asking to "book a call or download the guide or follow us" converts to none of them.
- 3
Wire the domain and path
In funnel settings, attach the right domain and a clean path. Confirm SSL is active before sharing the link anywhere.
- 4
Connect the automation
Form submission or booking must trigger the speed-to-lead or confirmation workflow and tag the contact with the funnel source tag. A funnel without follow-up is a lead graveyard.
- 5
Run the mobile pass
Most traffic is mobile. Preview every step on a phone: headline readable without zooming, CTA above the fold, form fields tappable, no horizontal scroll.
- 6
Test the full journey
Submit the form as a stranger would. Verify: contact created and tagged, workflow fired, thank-you page loaded, notification reached the owner, and analytics counted the visit.
Do it with Claude
Funnel building is outside the MCP: use the Funnel prompt in the library and Ask AI assembles the structure. Claude then verifies the follow-up side through the MCP: the contact record, tags, and pipeline entry from your test submission.
Watch out for
- Launching without policy pages and failing A2P review later.
- A beautiful page wired to no workflow: leads arrive and nothing happens.
