Authenticate your email sending domain

Set up a dedicated sending domain with the right DNS records so your email lands in the inbox instead of spam. Do this before any campaign or nurture goes live.

1. 1

   Pick a subdomain for sending

   Use a subdomain like mail.yourbrand.com or send.yourbrand.com, never the root domain. This isolates sending reputation from your main site.

2. 2

   Add the dedicated domain in GHL

   Settings, then Email Services. Under the dedicated domain section, click Add Domain and enter the subdomain.

3. 3

   Publish the DNS records

   GHL shows the exact records to create (CNAME and TXT records for SPF and DKIM). Add them at your DNS host (GoDaddy, Cloudflare, Namecheap). Copy-paste exactly; a trailing dot or a typo fails verification.

4. 4

   Verify in GHL

   Back in Email Services, click Verify. DNS can take from minutes to a few hours to propagate. Do not proceed to campaigns until it shows verified.

5. 5

   Set from-name and reply-to

   Configure the default from-name (the brand or a real human) and a monitored reply-to address. Replies are revenue; never send from a dead inbox.

6. 6

   Send deliverability tests

   Send test emails to a Gmail, an Outlook, and a Yahoo inbox. Check they arrive in the primary inbox, the from-name renders correctly, and links work.