Coupons that move product without killing margin

Create discount codes with rules, expiry, and tracking, deployed as campaigns with deadlines instead of permanent price erosion.

1. 1

   Decide the job of the discount

   A coupon is a tool with a purpose: first-purchase conversion, reactivation, cart recovery, or a seasonal push. "Everyone gets 20 percent forever" is not a campaign; it is a price cut.

2. 2

   Create the code with rules

   Payments, then Coupons: amount or percent, which products it applies to, usage limits (once per customer), and a real expiration date.

3. 3

   Name codes for attribution

   SPRING25, WINBACK15, CART10: the code name tells you which campaign drove the redemption without any extra tracking.

4. 4

   Deploy with a deadline

   Every coupon campaign has an expiry stated in the copy, and the deadline is real. Extending "last chance" trains your list to ignore you.

5. 5

   Protect the floor

   Know your margin math before choosing the number. 15 percent off with a bump attached often outperforms 30 percent off alone, at twice the profit.

6. 6

   Review redemptions

   Redemption count times discount equals what the campaign cost; attributed revenue tells you if it was worth it. Kill codes that only discount people who would have bought anyway.